Friday 20 May 2016

Rolls-Royce Phantom Drophead, Coupe grab a piece of factory on way out

Rolls-Royce’s Zenith Collection will feature a piece of the production line from the Goodwood U.K. factory, housed in a polished aluminum case on the dash.

All good things must come to an end, as Rolls-Royce is ceasing production of the Phantom Drophead Coupe and Phantom Coupe.

And the last 50 cars — already spoken for — will take mementos with them: pieces of the assembly line where the cars were built.

The Zenith Collection cars will feature a piece of the production line from the Goodwood U.K. factory, housed in a polished aluminum case on the dash.

Each piece will be laser-engraved with the car’s unique identification number, along with the coordinates of that exact part’s location on the assembly line.

“As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world’s rarest and most celebrated luxury goods: Phantom Drophead Coupe and Phantom Coupe,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.

“Phantom Zenith Collection motor cars speak of the marque’s unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged.”

The last 50 cars will have other details that will set them apart from “regular” Coupes and Drophead Coupes, as each will feature laser-etched armrest cappings displaying the locations of the global debuts of the concept versions of each car.

That means that the Phantom Drophead Coupe will feature a Villa D’Este motif, while the Phantom Coupe’s armrests will have laser etchings of Lake Geneva.

Special exterior and interior colors will also be offered in the Zenith Collection cars, with inspiration for the colors drawn from historic models such as the 1930s Rolls-Royce Phantom II Continental and the 1930s Phantom II.

The Zenith Collection Phantom sedan was announced just a couple months ago; the sedan has been in production since 2003, with a new model due in 2017.

Read more: http://www.autonews.com/article/20160520/OEM04/160519814/rolls-royce-phantom-drophead-coupe-grab-a-piece-of-factory-on-way

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