Friday, 15 April 2016

Tesla Is Redefining The Automotive Industry

In a tough, competitive automotive market, Tesla broke away from the norm.

It is a tough automotive market out there.  There are multiple brands that come out with great, quality products.  The kinds of vehicles that are available around $25,000 is astonishing, especially when considering the level of safety, reliability, and fun factor that can be had.  Manufacturers such as Ford, Chevrolet, Toyota, Subaru, Mazda, and Honda, just to name a few, have decades of engineering experience.  Increasing safety standards and EPA ratings have only made things tougher for more traditional automotive manufacturers, but Tesla has seemed to embrace it, and excel.

MIAMI, FL - FEBRUARY 19: People look at a Tesla Motors vehicle on the showroom floor at the Dadeland Mall on February 19, 2014 in Miami, Florida. Tesla said today it earned $46 million in the fourth quarter on a non-adjusted basis, or 33 cents a share, causing shares in the company to jump 12 percent. (Photo by Joe Raedle/Getty Images)

Just look at the automotive market.  Sure, the Nissan Leaf helped bring affordable EV power to the masses, but it’s Tesla’s product line that gets the eyeballs.  Why?  Look at the hybrids and electric vehicles out on the market.  How many of them look like eggshells on wheels?  Most of the designs are made for aerodynamic purposes.  But, glance over to anything made from Tesla, and they were able to draw attractive designs that still have low coefficient of drag to enhance range.  On top of that, none of their cars can actually be considered slow.  The Roadster, Model X, Model S, and projected Model 3, all in base trims, are all 0-60 mile per hour vehicles in 6 seconds or less.

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